Poster for Yonghe King's minced pork rice.

Yonghe King is a leading brand of Chinese style fast food in mainland China. Fast but with uncompromised quality.

It's not just a bowl of rice, it is a combination of multiple food materials, strictly selected pork, carefully controlled fire power as well as accurate timing.

The marketing strategy we set for our client is to let the visual tell a story, a story about how the dish is made. This is what's unique about Chinese cuisine. The process always plays an important role.

Final Artwork: